This is not your typical AI Coca-Cola Christmas ad.

With just four people and tools like Midjourney, MiniMax, Kling and Freepik, we reimagined Christmas.

From the shamanic rituals in the Nordic forests to the modern Santa Claus, these were times when people connected with nature, with each other, and with the divine in ways that seem otherworldly to us now. The act of giving itself - offering warmth, food, or light - was born out of survival and community in the harshest times.

This idea of giving sparked a journey for us. From the first man inviting a wolf to the fire, to Saint Nicholas and the folklore of kindness and generosity, all the way to modern Christmas celebrations. Each step is a thread in the story of humanity - of how we give, connect, and create meaning through the ages.

And at the heart of it all is Coca-Cola, an enduring symbol of how storytelling and tradition can define a season.

This is more than an ad for us, it’s a vision of what’s now possible with AI. A rediscovery down the rabbit hole of the forgotten past, a celebration of the present, and a glimpse into the future of storytelling.

Made by: Yigit Kirca, Justin Hackney, Max Larsson

Sound by: Niall Cropper

Made with: MiniMax, Kling, Freepik, Runway, Midjourney, Magnific AI, Topaz Labs, ElevenLabs